UP VALLEY INN
Located in Calistoga with Hot Springs pools, this former Comfort Inn was getting a makeover and a new brand. With a fresh new look, the property needed a new name and visual and verbal identity to take it to the next level of boutique destination. Carbonate/af&co. named the new hotel, developed the logo and all supporting collateral and managed the public relations launch. While it’s well-situated for an ambitious wine country expedition, the property’s natural hot spring pools provide a relaxing, yet accessible retreat. The property’s new identity needed to communicate these key differentiators.