SAN FRANCISCO, CA
A MODERN MENU SUITE FOR A MODERN STEAKHOUSE
EPIC Steak is an award-winning and innovative steakhouse in San Francisco. A long-time fixture on the Bay Area destination dining scene, EPIC is a dramatic dining experience with panoramic views of the Bay, Bay Bridge, Treasure Island and the San Francisco Skyline. Chef Parke Ulrich regularly changes his seasonal menu. af&co. / Carbonate was approached to help EPIC update the look and feel of their menu suite. The team needed a design that was both modern and yet still captured a necessary level of fine dining. With the need to update and print in-house on a regular basis, it was also important to be easy to update Service and menu engineering also needed to be considered as it related to the size and style of the menu vessel.
A modern steakhouse menu printed on luxe paper and embossed in-house to provide a finishing touch that communicates the level of craft for which the restaurant is known. Elegant fonts reflect the classic vibe and serious attention to quality, while playful menu scripting communicates the personality of the team behind this uniquely San Francisco concept.