FOUR STAR SEAFOOD
FOR CHEFS, FROM CHEFS
Founded in 2015 by two chefs, Four Star Seafood & Provisions provides quality seafood and specialty products to some of the best restaurants in San Francisco. Over their short tenure, the business expanded rapidly and required a new website to communicate the full scale of their services and offerings. Carbonate/af&co. was asked to create a website that would define Four Star’s place in the market, establish a voice that was both approachable and authoritative, and use that voice to strategically craft a compelling story - specifically designed to appeal to their business targets.
FROM THE SOURCE
We designed a website that fit well within their intentionally lean and efficient operations - something that was an effective marketing platform, but that was evergreen and would not rely on regular updates that would take any attention away from their biggest sales driver - the one-on-one attention they provide to their clients. Imagery for the website focused on the team and their approach to selecting product with the result being a simple and crisp site -- nearly as pristine as the fish Four Star brings to the market.