INN ON PINE
A NEW BRAND FOR A CLASSIC PROPERTY
The Inn On Pine is a classic property in Calistoga, California with roots dating back to the 1940’s. The historic property maintains much of its original charm, with an original feel and personal welcome. The inn offers guests comfortable rooms with in-room fireplace stoves, a pool with hot tub and vineyard views, and the warmth and charm of friendly inn keepers. As the property grew in popularity over the years, it became clear to the owners that a brand refresh and rename would be in their best interests to continue growing as one of Calistoga’s favorite inns. To execute this refresh, Carbonate was brought on to strategically name, design and implement an all-new brand that resonated with present and future clientele.
Concept Development, Naming, Verbal & Visual Identity
A cohesive, fresh new look and name that keys on elements of tradition and implies a sense of heritage. We pivoted the property from the name “Eurospa and Inn” to “Inn On Pine,” paying homage to the street the inn is located on while maintaining a classic feel. The resulting brand is clean, polished, and crafted, all with the intention of creating a timeless look and feel that will age gracefully over the years to come.