MULTIPLE LOCATIONS | INTERNATIONAL
BRINGING A RENOWNED RAMEN CHAIN TO THE U.S.
Founded in 2004 by Chef Satoshi Ikuta, Ramen Nagi has gained popularity all over Asia with over 35 locations. With Ramen Nagi’s first stateside location opening in Palo Alto, their team brought on af&co. / Carbonate. to launch their renowned restaurant chain in the U.S. To ensure their brand was well received, af&co lead strategically honed the Ramen Nagi brand, refined their visual identity, and designed a custom interactive website to engage audiences and convey the innovative and exciting story of Ramen Nagi. The result? Enthusiastic reviews, lines out the door that haven’t slowed down, and plans to open their second U.S. location in San Jose.
A New Wave of Ramen
Nagi is one of the most recognizable names on the Tokyo ramen scene and is universally celebrated in the ramen world. 凪, or Nagi, means, “a calmness before the waves,” and Ramen Master Chef Satoshi Ikuta has dedicated himself to bringing a new wave of ramen to the world through every delicious and memorable bowl. With Ramen Nagi’s first stateside location opening in Palo Alto, their team brought on af&co. / Carbonate to support their launch in the United States. Carbonate was asked to design a website that would help tell the Ramen Nagi story and set the stage for guest's expectations. Using an interactive 'build your own bowl' element on the homepage we not only educated guests on how to order, but succeeded in communicating the level of craft contained within each bowl of ramen.