DESTINATION HOTELS | SUNRIVER RESORT - Bend, OR
FOUR NEW RESTAURANT CONCEPTS
Sunriver Resort is located at the base of the Cascade Mountains set in over 3,300 acres of beautiful scenery. Carbonate/af&co. supported a massive property transformation with a five-year, $50 million investment. As a resort, a diverse offering of food experiences is an essential guest amenity in addition to an important revenue stream. As part of the renovation, our team evaluated each concept, working closely with the property management to identify ways to update the offerings, improve the guest experience and increase revenue. Ultimately, four new food and beverage concepts were created: Carson’s American Kitchen, Twisted River Tavern, The Living Room and The Spotted Frog.
Visual & Verbal Branding
Verbal Identity Development
Each concept was designed to be unique and competitive within the local community as well as provide guests with incredible dining options. Our team named each outlet, focusing on the history of the property for inspiration. We also collaborated with an external graphic designer to create playful logo and menu concepts that would support the property experience and appeal to key demographcis. Carson’s American Kitchen was transformed from a formal dining experience into a friendly and approachable three-meal period a day restaurant. Twisted River Tavern leans heavily on a sense of play, with a menu concept that winks at guests as they order. The Living Room was created as a lobby bar with a hyper local Oregon-focused menu, while The Spotted Frog is a pool bar that plays homage to the property’s favorite amphibian. Each unique concept contributes thoughtfully and intentionally to the resorts highly-rated guest experience.