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OUR PARTNER

SWITCH LIST

HOTEL INDIGO | ST. LOUIS, MO

YOUR NEIGHBORHOOD DINING CAR

Well into the final stages of development, the ownership group of Hotel Indigo St. Louis approached Carbonate to help launch the all-day restaurant Switch List. Referring to the bill of fare at a railroad eating house, Switch List reflects St. Louis’ history as a bustling transcontinental hub and the restaurant’s role in the community as a comfortable gathering place where locals and visitors on the go can connect and engage. The menu design needed to be appropriate for breakfast as well as an all day lunch/dinner menu. An extensive and curated beer list presented an opportunity to highlight the thoughtfulness of the beverage program and it’s local elements. Additionally, brand standards needed to be met with regard to Hotel Indigo. Overall the team wanted to nod to local history without be thematic.

Visual Identity Development
Verbal Identity Development
Menu & Collateral Design
Menu Consultation

CONNECT AT SWITCH LIST

Utilizing turn of the century train materials as inspiration, the resulting menu and collateral connects to the concept in subtle yet impactful ways. A clipboard with colored paper nods to a train conductor’s switching schedule and also provides the operations team with an easy to update menu vessel. Menu scripting is playful, yet intuitive. The beer list is displayed in a grid that nods to a train’s manifest.

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