Account Director, Social Media


Overview:

Carbonate is a national creative agency specializing in food, beverage, restaurants, hotels & hospitality tech. From brand strategy and identity design to social media and brand communications, we work with a range of clients to build, reinvigorate, and grow brands.

We are seeking an Account Director, focused on Social Media., who is experienced leading social media accounts within an agency environment and has a detailed understanding of social media platforms and current social media trends. An Account Director will lead integrated digital marketing campaigns across organic and paid social media as well influencer partnerships.

Supervising a team of three social media coordinators, this role will be responsible for 8 to 10 accounts, working closely with other account strategists and agency leadership to ensure top notch social media strategy and direction.

This candidate should have senior manager level experience with social media management & community engagement, content calendars & creative briefing, and influencer scouting, negotiating & partnerships. Ideally, they will have a passion for -- and experience working with -- hospitality, food or beverage clients.

Requirements:

  • 7- 10 years of relevant agency experience

  • Bachelor’s Degree required

  • Mastery of Meta platforms and LinkedIn

  • Experience with Klear, Tagger, Canva, Adobe Creative Suite, a plus

  • Proficient in Google Suite & common social media tools

  • Ideally based in Cincinnati; must be based in Ohio, New York, California, Washington or Minnesota

  • If in Cincinnati, this role will have the ability to work in our Cincinnati office with work-from-home/remote options, and up to approximately 20% travel

Compensation & Benefits:

  • Salary range for this role: $80,000 to $87,500

  • Health, vision, and dental insurance

  • 401K with company match (up to 4%)

  • 18 days PTO per year

  • 12 paid holidays per year

  • $500 annual educational stipend

  • Company-paid short-term disability insurance

  • Paid parental leave

  • New business incentive

  • Annual discretionary bonus

Responsibilities:

Strategic Thinking & Analytical Abilities

  • Capably leads team, by example, in building and executing on client social media strategies for a variety of projects and types of clients

  • Deeply understands brand building digital communications programs and the role that social media plays in a customer experience

  • An experienced leader, directly supports and participates in the creation of content calendars, daily community management, paid social media programs and influencer partnerships on Meta platforms, and LinkedIn.

  • Effectively partners with Carbonate’s strategy and design teams to write, create and launch custom content

  • Manages client budgets for paid and influencer campaigns, ensuring accuracy and ROI

  • Manages project tracking activities including, harvest reporting, updating status reports, meeting agendas, summaries, audits, etc.

  • Ensures all deliverables are of the highest quality and relevant to the client’s business challenges.


Technical Skills

  • Utilizes a data-driven approach to social media, using analytics to inform creative direction and to drive account growth and measurable ROI

  • Adept at project management, supports a healthy workflow for team and accounts

  • Skillfully navigates and advises on influencer scouting and negotiation

  • Ensures best-in-class standards of community management

  • Continually growing in knowledge of the social media landscape and emerging trends.

People & Team

  • A go-to resource for internal peers, respected for their expertise and creativity

  • Is a trusted central point of communication for 3 to 5 key accounts and oversees a team responsible for up to 10 total clients/projects at a time

  • Builds confidence with clients that strategic solutions, project details, process steps, and deliverables are well organized, communicated and managed

  • Leads client calls and presentations as needed; communicates in a clear and compelling manner in written, oral and presentation forms.

  • Builds positive relationships within the team by leading meetings, project check-ins, and reviews

  • Brings out the best in others by interacting with colleagues and clients in a positive, professional and motivating manner.

  • Thoughtfully mentors others with their career development in mind, providing clear direction and feedback to ensure the best results.

  • Responsible for individual performance management of direct reports, including performance appraisals and interim reviews.

New Business Development

  • Supports agency leadership in business development

  • Is able to speak to Carbonate’s capabilities and core value proposition for clients