WE TRANSLATE INSIGHTS INTO STRATEGIES
THAT HELP BRANDS RISE TO THE TOP.
We’re always striving to better understand all the ways that people interact with brands in the industries that we focus on. We want to know what gets them hooked and what keeps them coming back for more. Here are some of our latest observations and research. Feel free to download and send us a note with your thoughts.
• COVID-19 UPDATE •
With the news changing by the minute, not by the hour, we are all operating outside of our realm of comfort. It is tough to prepare for a situation so foreign to us all - and many restaurants and hotels are taking unprecedented steps. We are not alone in this. To help navigate these difficult times, we've put together a number of resources for you. Hopefully it helps in some way. Please reach out with any questions.
ADJUSTING YOUR RESTAURANT MARKETING STRATEGY IN TIMES OF UNCERTAINTY
Uncertain times make planning difficult, causing a challenge for even the best operators. While the future may seem daunting, it is important to take the long view, and operate strategically, identifying potential opportunity where it exists and laying the foundation for future growth. We highlight a few steps to take to build relationships now that will sustain you in the future.
WHAT SHOULD MARKETING TEAMS BE DOING? WHAT SHOULD YOU FOCUS ON? HOW CAN YOU MAXIMIZE YOUR VALUE?
READ THE FULL ARTICLE TO FIND OUT.
2020 TRENDS REPORT
WE'RE NOT IN KANSAS ANYMORE
Developed by the Carbonate team in partnership with leading hospitality consulting firm af&co., this report reflects the acknowledgement that the hospitality industry has undergone major fundamental shifts, and now new rules apply. The greatest challenge facing the industry is that the tried and true isn’t gaining traction in the same way and operators must find new ways to reach and engage with guests in a constantly changing world. This report highlights the hottest food & beverage trends, food cities, and hotel and design trends, as well as creative ways hospitality marketers are adapting.
READ THE FULL REPORT!
Andrew Freeman, founder of af&co. and Carbonate, has been a keynote speaker and brand spokesperson for a wide variety of events, conferences, and meetings. Named as one of the Top 25 Most Extraordinary Minds by the Hospitality Sales & Marketing Association International, he brings a combination of experience, passion and creativity to his speaking engagements.
PREVIOUS SPEAKING ENGAGEMENTS INCLUDE:
Hospitality Innovation Planet (Madrid)
Norwegian Hospitality Association (Norway)
San Francisco Travel Association
Golden Gate Restaurant Association
Ideation Fresh Foodservice Forum
Cameron Mitchell Restaurants Leadership Conference
Destination Hotels Annual Meeting
And many, many more!