Cover of the 2026 Annual Hospitality Trends Report featuring decorative elements like tomato slices, flowers, a cocktail glass with greenery and a small figurine, and text indicating it is the eighteenth edition presented by AF&Co. and Carbonate.

About the Report

Our annual Hospitality Trends Report forecasts the biggest influences in food, beverage, hotels, travel, marketing, and social media that will shape the industry in the year ahead. Full of actionable strategies for increasing relevance, capitalizing on trends, and boosting sales, it’s become an anticipated resource cited by The New York Times, Forbes, Nation’s Restaurant News, and many more.


Our Charitable Partners

A percentage of all sales will be donated to Foodwise, which operates farmers markets and education programs to connect the San Francisco Bay Area community with fresh, local food and sustainable family farms, and La Soupe, an innovative Ohio-based non-profit organization bridging the gap between food waste and food insecurity.

Get Past Years Reports


Cover page of the 2025 Hospitality Trends Report, presented by AF&CO and Carbonate, featuring abstract colorful graphics and a martini glass with olives.

2025 TRENDS REPORT

Cover page of a report titled 'Trends Report 2024' with blue background and stylized text.

2024 TRENDS REPORT

A collage of food items including a mushroom, fried chicken, a breakfast plate with eggs and bacon, a sandwich, a cake, and a cocktail, along with images of a restaurant exterior, interior, and a storefront, with the text '2023 Trends Report' presented by af&co. and Carbonate.

2023 TRENDS REPORT

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Hungry for More?

Our Annual Trend Report is just the tip of the iceberg of the massive research our team undertakes. We created Insight Out to help keep your finger on the pulse in real time. As strategists, creatives, and marketers perpetually immersed in industry research and attuned to the zeitgeist, we track the shifts shaping hospitality long before they hit the mainstream. From spotting emerging social media movements, to analyzing broader cultural currents, we’re perpetually online, on the ground, and bubbling with ideas. We’re here to keep you in the loop and ahead of the curve, with the latest in hospitality and branding delivered straight to your inbox.