About the Report
COMING SOON!
The 19th edition of the annual af&co./ Carbonate Hospitality Trends Report forecasts the biggest influences in restaurant, food, beverage, hotels and travel that will shape the hospitality industry in 2027. With insights gleaned from over 150 hospitality brands, the 90+ page report provides actionable strategies for increasing relevance, capitalizing on trends, and boosting sales.
An anticipated industry resource each year, the af&co./Carbonate Hospitality Trends Report is consistently cited by media outlets including The New York Times, Forbes, Nation’s Restaurant News, Restaurant Business, and many more.
Join us for our
2027 Trends Report Presentations
Live In-Person
Tuesday, November 10
Hosted by:
Waters Edge at China Basin
(San Francisco, CA)
Event Schedule
1:30–3:00 PM - The Intelligence Era: Rewriting the Hospitality Marketing Playbook
3:00–3:30 PM - Coffee Break
3:30–5:00 PM - 2027 af&co. + Carbonate Hospitality Trends Report
5:00–6:00 PM - Networking Reception co-hosted by Sergeant Ma
$5 from each ticket benefits Sprouts Chef Training
PRESENTED IN PARTNERSHIP WITH:
Virtual Presentations
Thursday, November 19
11:00–12:30 a.m. PT / 2:00–3:30 p.m. ET
Thursday, December 10
11:00–12:30 a.m. PT / 2:00–3:30 p.m. ET
A NEW SPECIAL REPORT FOR 2027
The Intelligence Era: Rewriting The Hospitality Marketing Playbook
AI is changing how guests discover, evaluate, and choose where to go. Published by af&co. and Carbonate, The Intelligence Era is designed to help restaurant and hotel leaders connect Reputation, Relevance, and Reach across the guest journey—turning modern marketing into real momentum and demand. Published alongside our annual hospitality trends report, this companion guide focuses entirely on marketing for restaurants and hotels.
LEARN MORE
Get Past Years Reports
2026 TRENDS REPORT
Purchase the Report
Discover the trends we predicted would shape hospitality in 2026.
2025 TRENDS REPORT
2024 TRENDS REPORT
Looking for an earlier report?
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Hungry for More?
Our Annual Trend Report is just the tip of the iceberg of the massive research our team undertakes. We created Insight Out to help keep your finger on the pulse in real time. As strategists, creatives, and marketers perpetually immersed in industry research and attuned to the zeitgeist, we track the shifts shaping hospitality long before they hit the mainstream. From spotting emerging social media movements, to analyzing broader cultural currents, we’re perpetually online, on the ground, and bubbling with ideas. We’re here to keep you in the loop and ahead of the curve, with the latest in hospitality and branding delivered straight to your inbox.