TRENDS & INSIGHTS

Insight-Led, Results-Driven

We turn cultural insight, trend awareness, and industry expertise into strategy that drives growth. By identifying emerging shifts before they hit the mainstream, we help clients lead the conversation—not just keep up with it. From brand positioning to buzz-building to scaled awareness, our work is timely, relevant, and rooted in what matters now—and what’s coming next.

WHAT WE DO

Culinary Trend Research (project & retainer)
Market & Inspiration Tours
Concept Evaluation & Trend Applications
Benchmark Development
Corporate Speaking Engagements
Educational Presentations

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We support new concept development, menu refreshes, and LTO innovation with tailored trend reporting. Whether through project work or ongoing partnerships, we deliver actionable insights and strategic recommendations for culinary, marketing, and operations teams. Drawing from proprietary research and deep brand experience, we help restaurants, hotels, grocers, and foodservice brands stay relevant in a fast-changing landscape.

CUSTOM TREND REPORTING

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Expanding into a new market? We partner with developers and operators to guide concept development with insight-rich market studies. Going beyond basic competitive analysis, we identify opportunities for differentiation, relevance, and revenue—grounding bold ideas in local context and operational understanding.

MARKET STUDIES

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We design custom research trips that bring brands face-to-face with what’s next. From emerging food trends to innovative restaurant concepts and marketing approaches, these guided immersions offer fresh perspective and practical takeaways—fueling strategic evolution through real-world insight.

CULINARY INSPIRATION

Panel discussion at a conference with a large screen displaying the event's title, "2025 Hospitality Trends Report," and three speakers seated on stage in front of an audience.

Photo Credit: Annette Chew

CORPORATE SPEAKING & EDUCATIONAL PRESENTATIONS

Our team members have been featured as keynote speakers and presenters for a wide variety of events, conferences, and meetings. Previous Speaking Engagements Include:

BOSTON UNIVERSITY
CORNELL UNIVERSITY
CULINARY INSTITUTE OF AMERICA
JAMES BEARD FOUNDATION
JOHNSON & WALES
HOSPITALITY INNOVATION PLANET (MADRID)
NORWEGIAN HOSPITALITY ASSOCIATION (NORWAY)
SAN FRANCISCO TRAVEL ASSOCIATION 
SIGMA: AMERICA’S LEADING FUEL MARKETERS
IDEATION FRESH FOODSERVICE FORUM

and More.

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Want a taste of our thinking?  Check out Insight Out or view our thought capital.