STRATEGY
We bring together strategy, communications and hospitality insights to drive revenue and create long-term value.
WHAT WE DO
Market Positioning
Concept Development
Brand DNA Development
Vision, Mission, & Values
Custom Market Studies
Longman’s American Dry Gin
Food & Beverage
From ice cream to coffee and cabernet to gin, our team brings a wide range of marketing expertise and epicurean knowledge to our work with food and beverage brands. Whether reimagining an iconic brand, or launching a new product, we take an integrated approach that brings together brand strategy, design, and communications expertise.
Murrieta Hot Springs Resort | Southern California
Hotels
From boutique urban properties to destination resorts—and concepts spanning luxury to value-oriented—our team has worked with a vast array of clients to develop, launch, re-position and reinvigorate hotels from coast-to-coast.
Concept Development
Pippāl | Palo Alto, CA Photo Credit: Hardy Wilson
Our restaurant strategists are immersed in cutting edge hospitality, and the af&co. / Carbonate annual hospitality trends report is an anticipated industry resource. Our restaurant strategy services include market studies, DNA development, new concept development, concept evaluation and refreshes, and menu innovation tours.
Pacific Produce | Northern California
Where Strategy Meets Story
From iconic wineries to pioneering food tech and hospitality trailblazers, we help brands sharpen their identity and stake out a clear, compelling position in the market. We turn strategy into storytelling that inspires teams, engages customers, and drives results—from brand messaging to market execution.