Our 2025 Wine Report
The Next Era
of Wine
Innovative Approaches Fueling the Future of Wine in the US
It’s no secret that the wine world is at a new turning point—driven by demographic change, cultural shifts, and questions about its role in modern life. To win back drinkers and attract new fans, a fresh approach is essential.
Enter: The Next Era of Wine, our new report unpacking the innovative approaches fueling the future of wine in the U.S.
This isn’t another boring industry study. Think of it as a playbook for everyone with a stake in wine’s future—from wineries, to restaurants, hotels, retailers, and anyone whose business benefits from strong wine sales. Featuring creative strategies from over 45 different brands, and drawing from conversations with winery executives, marketers, consultants, and Gen Z professionals in the field, alongside the latest market research, we outline real-world tactics you can use to build new audiences and drive revenue.
Hungry for More?
Our Annual Trend Report is just the tip of the iceberg of the massive research our team undertakes. We created Insight Out to help keep your finger on the pulse in real time. As strategists, creatives, and marketers perpetually immersed in industry research and attuned to the zeitgeist, we track the shifts shaping hospitality long before they hit the mainstream. From spotting emerging social media movements, to analyzing broader cultural currents, we’re perpetually online, on the ground, and bubbling with ideas. We’re here to keep you in the loop and ahead of the curve, with the latest in hospitality and branding delivered straight to your inbox.