ABOUT US

Our strength comes from the diversity of experience around the table.

Together, we've developed brands, launched concepts, advised executive teams, authored industry-leading research, and helped hospitality businesses evolve through periods of growth and change. With decades of experience spanning strategy, design, communications, culinary, operations, and guest experience, we bring a perspective few agencies can offer—helping clients uncover opportunities, solve complex business challenges, and build brands that create lasting business value.

Brightly lit table setting of pate and crostini with cocktails, wine and a salad in the background

Photo Credit: Joseph Weaver

Meet Our Team.

headshot of andrew freeman in tom ford glasses and a dark green turtleneck

Andrew Freeman | Co-Founder, Carbonate / Founder, af&co.

A woman with long dark hair, wearing a black top, smiling at the camera in a dimly lit environment with blurred warm lights in the background.

Candace MacDonald | Co-Founder & Managing Director

Close-up of a woman with brown hair, wearing a dark green collared shirt, with a blurred background featuring warm lighting.

Johnna Quinn | Senior Director, Creative Services

A smiling woman with dark hair, wearing a houndstooth blazer and earrings, sitting indoors with a blurred background featuring warm lighting.

Rachel Green | Director, Brand Strategy & Communications

A woman with blonde hair, smiling, wearing a white striped shirt with brown buttons and a necklace, in an indoor setting.

Leith Steel | Director, Insights & Brand Communications

A woman with long brown hair, light skin, wearing a white blouse with frilled sleeves, smiling at the camera in a dimly lit indoor setting.

Maddie Wood | Designer & Project Coordinator

A woman with long, dark, wavy hair standing in front of a background with wooden slats. She is wearing a white button-up shirt and has a small tattoo on her left wrist.

Ashley Martinez | Senior Publicist

Young man with curly brown hair and blue eyes smiling, wearing a black textured sweater and a silver necklace with a rectangular pendant, sitting indoors in front of a wooden wall.

Joel Friedman | Digital Marketing Specialist

Interested in Joining Our Team?

View Open Positions