As Digital Marketing Specialist at Carbonate, Joel helps clients navigate the rapidly evolving digital landscape through paid media, social media strategy, and social listening that identifies emerging opportunities for hospitality brands. From tracking what's trending on TikTok, to optimizing paid campaigns for performance, Joel keeps a constant pulse on online culture to help clients turn consumer insights into smarter marketing decisions. Joel also contributes to Carbonate's thought leadership, bringing a digital-first perspective to the agency's research, trends reports, and client recommendations.

Before joining Carbonate, Joel built a diverse background spanning social media, content creation, paid advertising, web design, and digital marketing. His work has ranged from developing sponsored content for musician Shaggy and creating viral campaigns featured by outlets including BuzzFeed and Refinery29, to leading digital marketing initiatives in the home services industry that helped support a company's expansion to nearly triple its U.S. footprint and approximately $80 million in revenue.

Joel graduated with honors from the University of Cincinnati, earning a bachelor's degree in Marketing from the Carl H. Lindner College of Business. Outside of work, he's usually exploring what's trending online, experimenting with new recipes, or checking out restaurants and bars around Cincinnati