Joel Friedman is a digital marketing professional with a passion for social media, paid advertising, and data-driven decision making. He has worked in social media in various capacities, from creating sponsored content for the musician Shaggy, to creating a viral charity drive, to creating content featured in outlets such as BuzzFeed and Refinery29. He further developed his digital marketing skills in the home services industry where his efforts in paid advertising, web and graphic design, social media management, and B2B marketing helped to grow his employer to triple the locations across the US and ~$80M in revenue. Joel graduated with honors from the University of Cincinnati and holds a bachelor’s degree in marketing from the Carl H. Lindner College of Business. In his freetime, you can find Joel browsing Twitter and TikTok, watching podcasts, trying out new recipes, or visiting new restaurants and bars in the Cincinnati area.