With 15 years of experience across design, brand strategy and creative direction, Johnna’s expertise includes brand identity development, menu & collateral design, packaging, and web development. Her career began in NYC, where she served as Creative Director for renowned multi-location restaurant group, The Meatball Shop, before founding her own design studio where she spent the next 10 years creating and refining a range of hospitality, lifestyle and CPG brands. She has developed exclusive product collaborations with companies including Sight Unseen, West Elm, Target and Urban Outfitters, and her work has been featured in major national publications. Before joining Carbonate, Johnna was the Creative Designer for Charleston-based hospitality group, The Indigo Road, where she brought print and digital design for 26 locations in-house, and led several rebrand initiatives. She holds a B.F.A. from Arizona State University and a Certificate in Digital Branding from the Pratt Institute in NYC. Constantly on the quest for her next adventure, Johnna bought a one-way plane ticket to Egypt in her early 20s to solo-backpack across Eastern Europe and has since traveled across 22 countries.