Alison Callahan is a multi-disciplined graphic designer with a passion for brand identity design. A Midwest native, she developed an early interest in the hospitality industry from years spent working front of house at restaurants and coffee shops. Alison’s design journey began at the creative agency BrandFuel Co., where she gained experience in the CPG world, working with major brands like Kroger, Cheez-it, Toasted’s, RX bars, Bear Naked, and TownHouse. With a background in illustration and visual storytelling, she believes in taking a collaborative approach to crafting holistic and immersive experiences for the consumer—with the brand identity playing a key role in the process. Alison holds a BFA in Visual Communication Design from Northern Kentucky University. She spends much of her free time drawing, painting, rock climbing, or antiquing.