Content Strategist

We are seeking a sharp, trends-focused Content Strategist to bridge the gap between high-level research and tactical execution. In this role, you'll identify emerging shifts and fuel Carbonate's thought leadership, contributing to our annual trend report and our weekly publication, Insight Out. You will also lead the charge on content strategy for 4 to 5 clients, developing engaging social media calendars and email content that support client’s business objectives. This position requires deep hospitality roots, a mastery of social platforms, and the agency experience necessary to address client needs with confidence.

About Carbonate, Inc.

Carbonate is a brand communications and creative services agency, specializing in lifestyle, food, beverage, hospitality and food tech. Using industry insights, strategic thinking, and creative vision, Carbonate helps clients rise to the top of a competitive marketplace.

Description

Core Responsibilities:

  • Trend Identification & Thought Leadership: Monitor hospitality industry shifts, support ongoing trend analysis, and author compelling content that positions Carbonate as a premier industry authority.

  • Strategic Execution: Translate research into actionable social media and email marketing calendars for hospitality clients.

  • Content Management: Own the development and day-to-day execution of digital content, ensuring brand voice consistency across all platforms.

  • Client Stewardship: Partner with account leads and creative teams to ensure all deliverables drive engagement and exceed client objectives.

What You Bring (Ideal Candidate Profile):

  • A true passion for hospitality, food and beverage and an intuitive understanding of how social media, email, and web content work together to tell a brand's story.

  • A highly collaborative spirit, capable of providing clear design objectives and content needs to our creative services team.

  • Stellar communications skills, with the ability to communicate clearly and compellingly in written, oral, and presentation formats.

  • Exceptional productivity and time management; you stay ahead of timelines and proactively solve potential issues before they arise.

  • Strategic rigor and a commitment to high-quality work, balanced with a positive, "can-do" attitude towards clients and co-workers.

Qualifications & Requirements:

  • Bachelor's Degree and previous agency or hospitality experience.

  • Expertise in social media management (Meta, LinkedIn, TikTok) and email platforms (Klaviyo, Mailchimp).

  • Data-driven mindset with the ability to analyze social metrics and optimize content performance.

  • A passion for storytelling, visual content, and impeccable grammar.

  • Remote agility: comfortable managing 5 to 6 internal /external projects simultaneously in a fast-paced environment.

  • Proactive project management skills, including tracking timelines, reporting, and sourcing materials.

About Carbonate

Carbonate is a national creative agency specializing in food, beverage, restaurants, hotels, and hospitality tech. From brand strategy and identity design to social media and communications, we work with a diverse range of clients to build, reinvigorate, and grow brands.

Benefits at Carbonate:

  • Health, vision, and dental insurance

  • 401K with company match (up to 4%)

  • PTO & Company Holidays

  • $500 annual educational stipend

  • Company-paid short-term disability insurance

  • Paid parental leave

  • New business incentive

Salary

$55,000 - $60,000 per year


Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

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