A collage of various food and drink images, prominently featuring a tall glass of iced dark beverage with ice cubes. Surrounding images include pomegranate, ginger, mango, matcha tea, peaches, and other fruits and ingredients.

Botrista

Trending Beverages at the Push of a Button

SERVICES

Social Media Strategy
Content Development & Design
Art Direction
B2B Advertising Campaigns
Influencer Partnerships

Botrista is an automated beverage platform that offers an ever-changing selection of high quality, made-to-order drinks.

Over 15 categories and 2,000 recipes—ready in under 20 seconds, with the push of a button. From boba teas and iced coffee, to smoothies, blended lemonades, and more, Botrista is an all-in-one specialty beverage solution for restaurants and other enterprise foodservice providers.

As a fast-growing B2B company, Botrista required a robust social media strategy that would support a variety of key objectives, including increasing brand awareness and building industry trust, product education, and lead generation. Additionally, they needed to generate interest and engagement on LinkedIn to support talent acquisition for the growing company.

A promotional image for BOTrista features a cup of lemon ginger tea with ice, a ginger root, half a lemon, and pineapple slices on an orange background with white text that reads "Meet BOTrista. Everything you need, one platform."
Digital menu display features drinks including a lemon ginger passion iced tea, a ginger root, a cold brew coffee, and a Botrista beverage dispensing machine.

Like many new products, there was a strong need to explain how it works, and how it enables more profitable beverage offerings.

Carbonate developed a comprehensive social media strategy for Meta and LinkedIn. This included content creation, messaging, A/B testing, paid advertising, and influencer partnerships, aligning content strategy with sales objectives, and developing precise audience targeting

A detailed audit of competitors and successful B2B brands identified opportunities for Botrista across Facebook, Instagram, and LinkedIn. We established Botrista as an authority in the craft beverage space by creating a proprietary visual language that highlights the brand's focus on globally sourced, high-quality ingredients, and communicates industry stats and thought capital in compelling ways.

Close-up of a hand holding a halved red dragon fruit with black seeds on a dark green background.

Our content strategy leveraged LinkedIn for corporate communications, such as funding announcements and trade show activations, to build credibility.

For social media advertising, we developed a messaging and creative strategy, and crafted a series of lead generation ads that reduced their cost per lead by 49% in the first four months.

Additionally, we refined ad targeting and implemented a segmentation strategy that accounted for sales tiers, franchisee affiliation, and other key factors.

A glass of iced peach tea with ice cubes on top, placed on a surface along with peach slices, mint leaves, and a wooden spoon filled with tea leaves. The background has the repeated words 'Sweet Tea' in pink on a dark brown backdrop.
A cup of mango bubble tea with black tapioca pearls at the bottom, set against a background of green hills and a blue sky.
A glass of iced cold brew coffee with ice cubes, with overlaid text stating 'Cold Brew is Big Business', 'Dark Roast', and '300% Increase', against a brown background.
A mango flavored beverage topped with mango popping boba, with labels indicating the ingredients, against an orange background.
A glass of mango freeze with ice on top, surrounded by fresh mango chunks and lychee fruit.
A close-up photo of an orange smoothie with a frothy surface in a glass container.
A Botrista drink-making machine next to colorful images of various beverages including smoothies and fruit juices.

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