Picking up where the initial identity work left off, Carbonate fleshed out both brands with verbal identity development and visual identity refinements, bringing the brand to life through fun, vibrant, and conceptual-based collateral design. Capturing the unique spirit of St. Louis, Switch List utilizes turn-of-the-century train materials as inspiration. A clipboard with colored paper nods to a train conductor’s switching schedule and provides the operations team with an easy to update menu vessel. The rooftop bar, Eero’s Penthouse, invites guests to step back to the 1960’s when the living room cocktail party reigned supreme. Vintage imagery and pops of color communicate the identity and provide a sense of place. A menu shell that can be over-printed in-house creates an easy solution for the operators, while patterned coasters add color and personality to the space.