Inn on Pine
A New Brand for a Classic Property
Calistoga, CA
SERVICES
Naming
Concept Development
Visual & Verbal Identity Development
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Just a short stroll from the shops and restaurants of downtown Calistoga, the Inn On Pine is a cozy and quiet oasis, the perfect base from which to explore all that Napa Valley has to offer. The historic property, dating back to the 1940’s, maintains much of its original charm. Friendly inn keepers provide a personal welcome and original mid-century bungalows offer in-room fireplace stoves and vineyard views. As the property grew in popularity over the years, it became clear to the owners that a brand refresh and rename would be in their best interest to continue growing as one of Calistoga’s favorite inns.
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To execute this refresh, our team was brought on to strategically name, design and implement an all-new brand that resonated with present and future clientele.
A cohesive, fresh new look and name keys on elements of tradition and implies a sense of heritage. We pivoted the property from the name “Eurospa and Inn” to “Inn On Pine,” paying homage to the street the inn is located on while maintaining a classic and approachable impression. The resulting brand identity is clean, polished, and crafted, all with the intention of creating a timeless look that will age gracefully over the years to come.
