The Brief

La Soupe is on a mission to bridge the gap between food waste and food insecurity by transforming rescued produce into nourishing meals for communities in need. As the organization prepared to enter its next chapter, celebrating it’s 10th anniversary, our team partnered with them to refine their brand identity and redesign their website to better reflect their impact, mission, and growth.

We began by evolving the existing logo—preserving its equity and recognizability while updating its form for stronger legibility and a more contemporary feel. From there, we refreshed the visual identity system with updated typography family and color palette which strikes a balance between approachable and professional—honoring the grassroots spirit of the organization while supporting its increasing visibility and reach.

To bring the refreshed brand to life, we designed a new website that highlights La Soupe’s mission, programs, and community impact with clarity and warmth. The new site architecture supports both storytelling and functionality, helping donors, volunteers, and partners easily engage with the organization. Built with scalability in mind, the website ensures La Soupe is well-positioned to grow its presence and deepen its impact for years to come.