Matorka is a leader in sustainable seafood, pioneering the future of land-based aquaculture. Based in Iceland, they raise their fish on land. While this may seem counterintuitive, the process allows them to raise healthy fish in spacious, clean water and simultaneously protect the oceans. In order to communicate their unique position and value in a compelling way, Matorka’s brand required a refinement — honing both their visual and verbal identity to inform their marketing material. They needed a brand that would communicate key differentiators in a way that mattered to their customers: sustainability, consistency and, of course, quality.