The concept needed to resonate with diverse audiences, from local professionals and event planners to hotel guests at the adjacent Four Points by Sheraton Hotel. Working closely with the Pivot team, we sharpened the core idea behind the experience, and defined a strategic foundation that positions Pivot as a next-generation hub for leisure, entertainment, and community. This vision was brought to life through a cohesive verbal and visual identity—confident, witty, and welcoming—that seamlessly integrates high-energy sports viewing, immersive gameplay, and elevated dining. The result is a brand that raises expectations for the category: equally suited for hosting large-scale events as it is for gathering with friends to watch the game.