Interior of a modern restaurant with a bar counter, bar stools, and dining tables, decorated with warm lighting, textured walls, and contemporary design elements.

Alora

Dreaming of Sea + Sun
San Francisco, CA

SERVICES

Naming
Verbal Identity
Visual Identity Design
Collateral Design

The Brief

Our team has been privileged to work on several new concepts with Good Times Restaurant Group, the highly-regarded team behind ROOH (a multi-location Michelin-recommended Indian restaurant). With Alora, our team helped name and develop the brand identity for the hospitality group's first non-Indian focused concept. Alora, meaning “beautiful dreamer,” is a refined yet convivial San Francisco waterfront restaurant that melds the vibrant flavors, ingredients and dishes from countries spanning the vast Mediterranean coastline with market-driven California cuisine. The brand persona and verbal identity embody a spirit of dreamlike wanderlust, conveyed in a proprietary brand poem that appears on the menus, and sets the stage for the dining experience.

Colorful round paper coasters with handwritten words and designs on a black marble surface, with a drink with ice cubes partially visible at the top.
A collection of vintage-style postcards showing a black-and-white photograph of a beach with chairs, rocks, and umbrellas, and colorful abstract backgrounds, all featuring 'San Francisco' and 'Alora' text, on a pastel purple surface.
A spread of Middle Eastern dishes including a bowl of assorted fresh vegetables and herbs, a bowl of hummus topped with chickpeas and spices, a serving of babaganoush garnished with herbs, pita bread, and glasses of rose and orange drinks, all arranged on a white marble table.
Graphic with the word 'ALORA' in pink stylized font, featuring a hand illustration inside the letter 'O,' set against a dark green background with a pattern of semi-circular shapes.

VISUAL IDENTITY

Inspired by the golden, sun-kissed coasts from the Mediterranean to the San Francisco Bay, the visual identity pulls in vibrant coastal colors that pair cool blues and warm oranges alongside punchy accents of neon pink foil stamped embellishments. Hand drawn icons are reminiscent of ancient symbols inspired by the sea, and splashes of vintage beachside photography add a sense of nostalgia that feels familiar and comfortable, while still fresh and energetic. The resulting brand identity works harmoniously with the interiors and culinary vision to create a dreamy coastal dining experience.

A yellow hand with fingers spread out radiating outward, set against a black background.
Restaurant menu and logo for Alora Coastal Mediterranean with dishes and wine list, served alongside plated appetizers including meat and vegetable dishes.
A stylized illustration of a hand, with the words "From the Mediterranean" at the top and "get lost in the reverie" written in yellow cursive at the bottom. Part of a text at the bottom reads "To the California Shores".
Nighttime scene of an outdoor restaurant patio with neatly set tables, lit candles, wicker chairs, and hanging basket plants, overlooking a river with a lit bridge in the distance.
A collection of business cards and flyers for Visit Lora, featuring red, black, and white colors, with some yellow highlight text, overlapping each other on a flat surface.
A beach scene with striped lounge chairs, umbrellas, and rocks along the shore. The ocean has small waves, and there are pink dashed lines highlighting various objects, including seagulls in the sky and a boat on the water.

Alora

Set along the SF Bay,
Where sunbeams shine and dance all day
The water, a deep and tranquil blue,
Reflects the sky, a mirrored hue.

The air is sweet with salty breeze,
Carried on the wings of ease,
And every step upon the pier
Is a journey far away from here.

For in this land of sun and sea,
We find a peace, tranquility
And though we travel far and wide,
Our dreams will always be our guide.

From coast to coast our spirits roam,
But Alora always feels like home.

Golden Olympic medal with black and white striped ribbon with a circular design.
A plate of toasted bread topped with arugula, orange slices, roasted carrots, and chopped nuts, arranged on a white ceramic dish.
A box of matches with purple tips and two matches resting on a purple surface.
A restaurant menu on a marble table with dishes and two green coasters with a pink and yellow logo.
Close-up of a glass window with the logo of AORA, a Mediterranean coastal restaurant, printed in white, with blurred background.
Abstract colorful shapes in pastel shades of purple, yellow, red, green, black, and white on a light green background.
Open restaurant menu with a red border, displaying dishes and descriptions in black text on white pages.
A dining table set with plates, glasses, napkins, and golden candle holders, with a patterned black and gold wall in the background and chairs on either side.
Collection of branding materials for Alora Coastal Mediterranean, including business cards, menus, stickers, and promotional items, with a color palette featuring pastel purple, green, yellow, and red.
Four colorful abstract album covers with seaside and floral themes arranged in a row against a light green background.
A variety of Middle Eastern dishes and appetizers on a table, including kebabs, olives, dips, and drinks.

Photography: Neetu Laddha

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