Pippāl
Gather. Explore. Connect.
Oakland, CA
SERVICES
Brand DNA
Verbal Identity
Visual Identity
Collateral Design
A Culinary Adventure Through India.
The highly-regarded team behind ROOH (a multi-location Michelin-recommended Indian restaurant) tapped our team to help develop an exciting new Indian concept. Pippāl is a gathering place that celebrates the richness and diversity of Indian culture and cuisine and melds traditional flavors with a modern touch.
Our team developed the verbal and visual identity for the concept and brought the vision and experience to life through bespoke touchpoints that captured the vibrant culinary journey.
Rooted in Connection.
In India, one can experience variations in language and cuisine as often as every 10 miles. Found throughout all these many regions is the pipal (sacred fig) tree—the “tree of life”—where people come together under its lush canopy to eat, share, and commune. The visual identity system is centered on a custom wordmark that integrates the shape of a fig into its letterforms, and a hand-drawn icon depicts the cherished experience.
A lively color palette creates a dramatic impact across touchpoints in the sleek and modern interior, while custom patterns and illustrations echo unique architectural details.
Photography: Hardy Wilson