Photography: Hardy Wilson
Rivaaz Hospitality Group
Building Three Distinct Restaurant Brands for a Growing Hospitality Group
SERVICES
Brand Strategy
Naming
Verbal & Visual Identity
Collateral Design
BUSINESS CHALLENGE
The team behind ROOH turned to Carbonate to help bring its next generation of restaurant concepts to life. As Rivaaz Hospitality Group expanded into new dining experiences, from coastal Mediterranean to regional Indian cuisine, each concept needed a distinct story and identity.
OUR APPROACH
We defined a unique personality for each restaurant, inspired by its cuisine, setting, and guest experience. Alora connected the Mediterranean coast to the San Francisco waterfront through a sense of escape. Pippāl celebrated regional Indian cuisine and gathering around the table, while Fitoor captured the energy and sensory richness of contemporary India. These ideas informed distinct verbal and visual identities, creating cohesive experiences across design, interiors, and guest touchpoints.
THE OUTCOME & IMPACT
We translated three culinary visions into distinctive, inviting restaurant brands. Each concept's unique story and atmosphere extends the experience beyond the table, fostering guest loyalty and building lasting brand recognition to support Rivaaz Hospitality Group's continued growth.
Explore the Concepts
Alora
A coastal Mediterranean escape on the San Francisco waterfront. Naming, storytelling, and a sun-soaked visual identity connected the culinary vision with the restaurant’s waterside setting.
Pippāl
A celebration of regional Indian cuisine rooted in gathering and connection. A distinctive brand story and visual identity brought that spirit to life across menus, illustrations, and bespoke guest touchpoints.
Fitoor
A contemporary Indian restaurant and lounge built around passion and sensory discovery. An expressive brand voice, dramatic graphics, and rich colors captured the energy of the dining experience.